1. Target Audience Analysis: • Identify and understand the demographics, psychographics, and behaviors of your target audience. 2. Brand Positioning: • Establish a unique position for your brand in the minds of consumers. 3. Creative Development: • Develop compelling and creative ad content that resonates with the target audience. This includes visuals, copy, and overall messaging. 4. Media Planning and Buying: • Select the right media channels and platforms to reach your audience effectively. Negotiate and purchase ad space. 5. Budget Allocation: • Allocate budget wisely across different advertising channels based on goals and expected ROI. 6. A/B Testing: • Test different versions of ads to see which performs better and optimize accordingly. 7. Performance Measurement: • Use metrics and analytics to measure the effectiveness of ads. Key metrics include impressions, clicks, conversions, and ROI.